Reference maps are the most basic of maps, designed to show you where places are located. Many countries have issued stamps depicting their location, such as this 1980s stamp from New Zealand. In this case, latitude and longitude coordinates are used to help you identify precisely where the Kiwis are; a southerly spot at 42 degrees south latitude and 174 degrees east longitude.

A broader frame of reference can be used for putting a place in context, in order to locate it. This 1930s stamp of Argentina depicts its location in the southern cone of South America, with the Atlantic and Pacific Ocean labeled. We can clearly see that Argentina is the focus of the map based on the shading and title, and figure ground relationship (the distinction between a foreground and background on a flat surface) is established between the country, continent, and ocean so that Argentina is in the foreground (although the bold frame gives us the impression of looking at a painting). There is something else going on though…

Which is more apparent in this subsequent map from the 1950s. The Falklands Islands (a territory of the UK) are claimed by Argentina and shaded as part of the country in both maps, and in this later stamp so is a big chunk of Antarctica. Nations use maps, and stamps, to assert their authority and control over space, in a message that is affixed to envelopes and sent around the world. A counterpoint to this example is the stamp displayed in the header of this post, a 1971 US stamp commemorating the Antarctic Treaty (which essentially states that no nation can claim or own Antarctica).

This detailed reference map of Angola was issued as part of a series of stamps in the 1950s, when Angola was a Portuguese colony. The issuance of stamps and depiction of territories was one method for empires to assert authority over their colonies. Visually this is a busy map, as they squeezed in as many cities, roads, railroads, and rivers as they could (emphasizing the development of the colony). The white on grey contrast with a blue halo brings the country to the foreground, and if you look closely you’ll see latitude and longitude coordinates around the edges. Ultimately, too much material squeezed into this little map makes it hard to read.

As colonies gained independence throughout the post World War II period, the depiction of nations switched from being one of colonial authority and control to independence and national pride. It was common for many western states at this time to issue series of stamps that depicted a head of state, using the same design but with bold primary colors for different denominations. India put a unique spin on this practice by depicting their country instead, on a large series issued in the late 1950s (Gandhi had received a multicolored depiction in 1948, one year after independence). The map shows the physical geography of India, framed with a motif that evokes Indian design and culture.

Rwanda also celebrated their independence in a series of multicolored stamps in different denominations. Beyond national pride, these stamps also assert the authority of the new government in the new state (the new president stands in the foreground). Rwanda’s location in Africa is clearly illuminated, emphasized by a halo of white around a dark fill. The geometric frame evokes a distinct African aesthetic.

You can emphasize specific locations by modifying the extent and scale of a map. This 1960s stamp from Hungary emphasizes the location of its capital city Budapest as being in the center of Europe. The railroad traffic light and prominent label draw your eye right to the location, while simultaneously blotting out surrounding areas (of lesser importance). Clearly there is no better place for hosting the… Esperanto Congress.

This 1960s Chilean stamp celebrates the Alliance for Progress, a ten year plan launched by US President Kennedy to strengthen economic ties between the US and Latin America and to promote democracy (which meant, stop communism). The choice of a globe rather than a flat map better emphasizes the scope and reach of an initiative than spans vast distances and ties nations together. Not very well as it turned out – the initiative was considered a big failure.

Reference maps show us where things are, while thematic maps show us what’s going on there. As the name suggests, they illustrate a specific theme. This fun 1960s stamp from Poland illustrates the mix of architecture, settlements, and industry across the nation, for tourists (Mapa Turystyczna). Figure ground relationship is clearly established with a white foreground for the state and a red background (solid on land and hashed on water).

It’s one thing to make map stamps of your own country, but the implications are quite different when your neighbor is making map stamps of you. This map of Poland was part of a series of stamps the USSR issued of its Warsaw Pact neighbors, featuring their friendly and productive comrades, and all the wonderful resources their nations have to share… Also a way of broadcasting to the rest of the world the alliances between nations.

Maps are a visual means of communicating messages about places, sometimes through data, sometimes with symbols or images. These messages can be pretty overt, as in this 1980s stamp from Iran that expresses solidarity with the Afghan resistance to Soviet occupation. Angry, red clenched fists and bayonets – no friendly comrades here. The bayonets come from the direction in which the invaders came, and their downward thrust draws your eyes to the raised fists.

Messages can be more subtle, as in this East German stamp that proclaims the Baltic as the “Friendly Sea” (a better translation is the “Sea of Peace”). The muted blues evoke a nautical theme, and are also subdued and non-threatening, while the halo effect along the coast and variation in tone distinguishes land from water. The DDR began constructing the Berlin Wall one year before this stamp was issued, and it was not a Friendly Wall.

Maps for navigation are a distinct type of reference map, designed to help us get from point A to point B. This 1970s East German stamp was part of a series that depicted lighthouses over nautical charts, which display varying levels of ocean depth (by using shading and labeling depths at spot locations) and a selection of prominent features on land that can be spotted from ships. Useful for navigating the Friendly Sea no doubt.

This 1960s map from the US depicts the Mississippi River as the “River Road”. The broad white buffer around the river plants it within the foreground, while the orange arrow imparts a dynamic sense of north / south movement. The tributaries feed into this central trunk, giving us a sense of the breadth of the network. The extent of the map omits the east and west coasts, so we don’t see the overall context for where the river is situated. But it’s a good trade-off, as it focuses our attention squarely on the river system, leaving out the empty spaces that the network doesn’t reach. Still, it would have made sense to indicate that this is the Mississippi River somewhere on the stamp.

This map of Columbia depicts the Ferrocarril del Atlántico, a railroad line that connects the Atlantic coast to the capital of Bogota and whose construction was quite an achievement. The line is in red, and presumably the brown lines are connecting railroads. The overlapping labels (there are too many of them) make it difficult to read, and the thickness of the lines for railroads, rivers, and country boundaries are the same, making them hard to distinguish. There is no visual hierarchy for the labels to distinguish importance, as the font sizes are all the same, and the labels for the oceans and neighboring countries use the same color, a cartographic no-no. But there is a nice compass rose.

Air travel was often celebrated on mid 20th century stamps, sometimes in relation to air mail services. This compact map of Bolivia from 1945 depicts the seemingly comprehensive system of the national airline within the country, with a vector graph of points and lines, and with labels for the major nodes. The labels and LAB logo fill in and hide areas that don’t have much service, particularly the eastern part of the country. The traditional Mesoamerican motif in the frame is an interesting contrast to the modern subject matter of the map.

The depiction of places and administrative subdivisions on stamps is a common theme, particularly in nations that are federated states. Canada issued a series of stamps in 1981 that illustrate the evolution of the nation from individual settlements and colonies into provinces and territories that formed the Canadian Confederation. Each stamp represents a specific point in time.

The constituent states and territories of the United States are popular subjects on American stamps. These can be singular, commemorative stamps that celebrate the founding or statehood of a particular state, such as this 1991 stamp marking Vermont’s 200th anniversary of statehood. Or, they can be large series issued as sets that include one stamp for each state. State maps, landscapes, flags, and even official state birds and flowers have served as subjects over the years.

The French postal service published a large series that showcased its historic provinces, releasing stamps individually and in small sets from the 1940s to the 1960s. These stamps depicted the coat of arms for each place, connecting heraldry from the medieval past to the modern French Republic.